Melrose LabelMar–Oct 2026
Online shop and pop-up booths selling from one stock count, even with no signal.
Storefront with PayNow checkout, owner portal, and a booth POS that keeps selling offline.
View caseE-commerce
Online stores that take PayNow and run from one dashboard.
We build online stores for Singapore businesses, with PayNow checkout working from day one. Your catalogue, orders and stock live in one dashboard you control. If you also sell in person, the same system can run your POS. Other payment methods are scoped with you at the start. A typical store takes about two weeks to launch.
E-commerce we have shipped.
Each card says what exists, not what we hope it did.
RAHAApr–Aug 2026A Malay-first site with bookings, a shop, QR donations and today's prayer times, from one admin.
Malay-language site with class and seasonal bookings, an online shop on its own subdomain, donation QR tiers, prayer times and a free library.
View case
What is included.
The scope this service starts from. Anything not on this list is quoted separately, in writing, before we begin.
Storefront
Product pages, collections, search and a cart that works well on a phone, with page titles, descriptions and a sitemap set up so Google can read your products.
Checkout
PayNow payments with SGD pricing. Other methods are agreed in the scope.
Dashboard
Add products, update stock and manage orders without touching code.
Shipping and emails
Delivery options that match how you ship, and order emails written in your voice.
Launch and support
We load your catalogue, test a real order end to end, then show you the dashboard and stay on call.
Hosting and care
We host the store and fix anything that breaks. That is what the monthly fee covers, on every package.
Not included
Product photography, stock purchasing and marketplace listings on third-party platforms.
Your dashboard.
What you see and control yourself.
Products and photos
Add a product, set its price, sizes and colours, and upload its photos. Photos are cropped to fit.
Stock
See what is running low and what has sold out. Customers can ask to be emailed when a size is back.
Orders and PayNow payments
A PayNow order waits as a payment to check until you confirm the bank credit, then it moves on.
Discount codes
Make a code for a percentage off, a fixed amount or free delivery, and switch it on or off yourself.
Homepage banner
Upload a new hero image or video for the shop front. Draft the change, preview it, then publish.
Sales reports
See sales by product and by channel, and export them for your accountant.
Why we build it this way.
PayNow from day one
Customers pay the way they already do in Singapore: a PayNow QR at checkout.
One stack for site, store and POS
Online and in-person sales share one catalogue, so stock is never counted twice.
No monthly platform tax
You are not paying a percentage of every sale to a hosted builder.
Built around your products
Variants, bundles and pre-orders are designed in, not bolted on later.
Our process
How a project runs, start to launch.
How a project runs, from the first call to launch. Each stage has a fixed scope and a date.
Discover
- Walk through what you sell, how you ship and how customers pay today
- List the products, variants, delivery options and discount rules
- Agree the PayNow setup and any other payment method, in writing
- Write a fixed price in SGD and a timeline in weeks
- Collect your product photos, sizes and descriptions
Design
- Draw the shop pages for phone first: product, cart and checkout
- Choose type, colour and spacing around your brand
- Write product copy and order emails in your voice
- Review the designs together and change what is wrong
- Sign off the designs before any code is written
Build
- Write the storefront and the dashboard in Next.js, by hand
- Set up PayNow checkout, shipping options and order emails
- Load your catalogue and test every product page on a mid-range phone
- Run a test order from cart to payment
- Show you a working preview link and fix what you find
Launch
- Point your domain and set up email and analytics
- Deploy to Vercel or our own VPS and confirm checkout works
- Hand over your dashboard access and a guided walkthrough
- Show you how to add products, update stock and manage orders
- Stay on call for the first weeks after launch
Who this is for.
The businesses this service was built around, with the launched project where one exists.
Fashion and boutiques
A storefront that shows your pieces properly, with sizes, variants and restocks handled.
Food and gifting
Order ahead, set pickup or delivery slots and take payment before the day.
Shops that also sell in person
One catalogue for the website and the counter, so what you sell is always what you have.
Questions about e-commerce.
Short answers on time, cost and how it runs. Anything else, send us a note.
Can customers pay with PayNow?
Yes. PayNow is set up at launch, priced in SGD. If you also need cards, we scope a payment provider with you first, and its fees are paid to the provider.
How long does a store take?
About two weeks for a typical store. Large catalogues take longer to load and check.
Can I manage stock myself?
Yes. The dashboard lets you add products, change prices and update stock without calling us.
Can it connect to my shop counter?
Yes. The same system can run a point of sale, so online and in-person stock stay in step.
The other services.
They work together as one system, so starting with one never closes off another.
Ready to talk about e-commerce?
A short note is enough. We reply with questions, then a written scope and one price.